Published: 04 October 2021

Philippine Fisheries Development Authority (PFDA) hit various areas across the National Capital Region with its isDA ON THE GO retail markets as part of the expansion of the agency's iOTG Flagship Project, held on October 2, 2021. 

Led by the PFDA – Navotas Fish Port Complex (PFDA-NFPC) iOTG team, some of the new reefer vans that were blessed earlier in the week were deployed within NCR target communities to extend the delivery of adequate fishery products nationwide.

The iOTG team went to seven locations within Metro Manila to sell around 500 kilograms of affordable fish and fishery products (i.e., bangus, tilapia, galunggong, pampano, lapu-lapu, maya-maya, salay ginto, tanigue, tuna, shrimp, and squid).

Locations include Angela Village Basketball Court, Brgy. Talon Kuatro; Pamplona Park Subdivision, Brgy. Pamplona Dos; and Cittadella Executive Village, Brgy. Pulang Dos in Las Piñas City, Multi-purpose Court, Chico Street, Brgy. Quirino 2A; Brisbane Court, Vista Real Subdivision, Brgy. Matandang Balara; and Don Antonio Heights in Quezon City, and Parkside Villas, Newport in Pasay City. 

Some of the fish traders from PFDA-NFPC Market Associations who took part in this endeavors were Navotas Fish Port Complex Market 2 Stall Owners Association, Inc. (Boy & Girlie Corp., Rubenel Fish Broker, Inc., St. Joseph Fish Brokerage, Inc., Jeamboy Fish Consignacion); Manila Fish Dealers Association (Jazel Seafoods Dealer, Bomer-Passan Fish Dealer, Tanwill Fish Trading); Markets 3, 4, 5 Fish Traders Consumer Cooperative (Camua Fish Dealer, Connie’s Fish Dealer, Joe Fish Dealer & Trucking Services); RBL Fishing Corporation and Mercidar Fishing Corporation.

(Mark Angelo N. Perez – Public Information Division with reports and photos from Ms. Joy S. Tuazon and Ms. Sofia Romero – PFDA - NFPC)